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Get That Competitive Edge!

 

competitive edgeWe all need a competitive edge in business, but the cat fighting is unnecessary! There is not a day that goes by where I don’t find some petty post in my Facebook news feed from a female entrepreneur about another female entrepreneur.

Whether it’s about what words they use, what type of business structure they have, what pictures they use, ect.

Here are some of the highlights of the pettiness I’ve seen just in the past two days:
*Women are using the word hustle and I don’t like it.
*She uses selfies in her Facebook ad, how unprofessional.
*These women are scammers, coaches only sell talking and air.
*She sent me a friend request without getting to know me first, OMG

When you shorten these posts down to one sentence you can see just how petty and ridiculous it sounds! You are entitled to your opinion but sometimes it’s better to keep it to yourself. Share your opinions in a constructive way

I am completely aware that controversial posts get more engagement but at the expense of another female entrepreneur?

Women: we need to uplift one another, not tear each other down! We have enough to deal with! Click To Tweet

Save the comparison for your sales pitches, webinars, workshops ect. Even then you don’t have to call another woman out.

You can accentuate your competitive edge without calling another woman out on social media.

Deep down I know these posts are competitive in nature. Being competitive is a good thing especially when you’re out here marketing your business! But at the end of the day there are 2 billion fricken people on the internet and the competition doesn’t have to be so damn cut throat to the point you’re downing other female entrepreneurs! Nope, not at all!

Firstly, it’s a mindset thing. Most people look at competition thinking how can I put them down or how can I get rid of them. That’s just bullshit, especially as a female entrepreneur. We should not be out to put each other down. That’s just bad karma and women who I’ve known to be competitive like this had their business fizzle out after a while.

When you look at the competition the best mindset to have is:
1: How can I do it better.
2. How can I be different.

WITHOUT SHOUTING YOUR ANSWERS TO THE ABOVE QUESTIONS ALL OVER SOCIAL MEDIA!

Having a competitive edge means standing out from the competition. NOT beating them down like someone in the streets!

I want to give you some pointers on how to stand out from the competition. This way you’re not competing but instead attracting your ideal clients to the point they don’t even notice the competition. Yes, there is a reality out there where there is no competition (ask Nicki Manaj) and I want to help you get there!

  • BE VISIBLE: Be visible and present on social media. You don’t have to kill yourself with this. Automate two and pick another two for heavy, organic engagement.
  • GO THE EXTRA MILE: Do what your competition won’t. Interact with your audience, reply to comments, thank them for sharing, send a pdf summary of your discovery calls, follow-up, answer a few emails yourself, etc.
  • BE YOU: Simply be yourself. Let your personality shine through in every post, video, podcast, everything. No you don’t have to be over the top eccentric in order to stand out (we can tell when you’re trying too hard). There are people out there that will love YOU for being you.

It’s not hard to get that competitive edge. You have to be authentic, you have to be original, and you have to be supportive of other women! You will be surprised at how fast you come up when you support and uplift other female entrepreneurs. You never know the long-lasting beneficial relationship you are building!

Have you come across any posts that are downing other female entrepreneurs? Sound off in the comment section below!

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